Late EV Makers Are Hoping for Redemption in Tesla’s 9-Year-Old Playbook
Tesla competitors are fighting the last war and missing the hot middle market
Published in
3 min readJan 5, 2021
The coming two or three years will finally bring rich pickings for anyone interested in checking out an electric vehicle. If announced debuts go as planned, there will be the $75,000 Rivian R1T pickup, the $70,000…