The Mobilist
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The Mobilist

Late EV Makers Are Hoping for Redemption in Tesla’s 9-Year-Old Playbook

Tesla competitors are fighting the last war and missing the hot middle market

An aerial view of 16 blue cars on yellow background.
Image: Bernhard Lang/Stone/Getty

The coming two or three years will finally bring rich pickings for anyone interested in checking out an electric vehicle. If announced debuts go as planned, there will be the $75,000 Rivian R1T pickup, the $70,000…

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