The Mobilist
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The Mobilist

Ford Has the Most Talked-About Electric Vehicle, But It Can’t Break Up With Combustion

What, should it just give up a $42-billion-a-year golden goose?

Ford CEO Jim Farley at the big unveil of the Ford electric F-150 on Wednesday. Photo: Bill Pugliano/Getty

America is the country of the pickup truck, and for decades the zenith of American pickup ownership has been the Ford F-150, the most popular vehicle on the road. Whether they have needed one to haul a trailer…

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Steve LeVine

Steve LeVine

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.