Ford Sells the Most Popular Pickups but Doesn’t Plan to Dominate Electrics

The company seems ambivalent about its coming electric F-150

Steve LeVine
The Mobilist

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A white Ford F-150 Raptor is unveiled during the Ford press conference at the North American International Auto Show in 2016.
Photo: Jim Watson/AFP/Getty Images

For 44 consecutive years, the Ford F-150 has been the bestselling pickup in the U.S. For 39 years, it’s been the most popular vehicle of any type. In the middle of next year, Ford says it will release a pure electric version of the truck…

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Steve LeVine
The Mobilist

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.