In a Rising Threat, the ‘Osborne Effect’ Confronts Automakers With Potential Obsolescence

Consumers could leave gasoline models unsold, and wait for electrics

Steve LeVine
The Mobilist
Published in
4 min readApr 20, 2021

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The Rivian R1T, one of the most-discussed coming electric pickups. Photo: Courtesy Rivian.

In an announcement yesterday, BMW said it will introduce an electric vehicle with a solid-state battery by 2030. The same day, Toyota announced that it’s creating a new EV called the “bz4x,” to be…

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Steve LeVine
The Mobilist

Editor at Large, Medium, covering the turbulence all around us, electric vehicles, batteries, social trends. Writing The Mobilist. Ex-Axios, Quartz, WSJ, NYT.